The Pro Doodler

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Branding is just one part of the marketing mix, but it crosses everything a company does. The brand is defined in words, images, sounds and actions... and of course in the products or services the company sells. One cannot effectively develop a brand strategy without first understanding the broader marketing strategy, which in turn needs to support the overall business strategy. A key point in branding is to make sure one really understands the target audience and how they perceive the brand. One can have a vision for a brand but if that vision does not resonate with the audience, or is not in sync with the company, product, goals or actions, then it will not work.